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Acquisition: 2009

Flad & Flad Communication Group

Flad & Flad is a multi channel advertising agency based in Heroldsberg and covers the entire range of communication services: from brand management and classical advertising to public relations, educational marketing, interactive solutions, live communication, road shows and the construction of exhibition and trade fair booths. A focus of its activities is the design and implementation of mobile information campaigns. With these campaigns, often taking the form of so-called road shows, Flad & Flad is Germany’s only supplier that covers the entire value chain.

The acquisition:

In 2009 Equita GmbH & Co. Holding KGaA has acquired Flad & Flad together with the company’s management team. Equita controls 90.0% of the shares.

The implementation of the growth plan:

HQ Equita will support the management team of Flad & Flad in the company’s further growth. A special focus will be placed on the entry into selected foreign markets as well as new customer segments.