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September 6, 2022

EBERTLANG accelerates international expansion: Acquisition of Swedish MSP Distributor Innosoft AB

Bad Homburg/Wetzlar/Stockholm, 06/09/2022. HQ Equita, a trusted equity partner for medium-sized companies in the DACH region for almost three decades, announces a further add-on acquisition by its portfolio company EBERTLANG ( with the takeover of the Swedish managed service provider (MSP) distributor Innosoft AB ( With this acquisition, EBERTLANG is once again expanding its sphere of influence and is now entering the Nordic region in addition to its own domestic market and Italy.

With its acquisition of the Swedish distributor Innosoft AB, the EBERTLANG Group is bringing a highly specialized team of MSP experts on board who use their specialist knowledge of RMM and PSA solutions to serve IT service providers in Sweden, Norway, Denmark, Finland, and Iceland.

Following the foundation of a branch in Switzerland and the successful acquisition of 8Soft GmbH – both in autumn of 2021 – as well as the acquisition of Italian distributor ACHAB in May 2022, this constitutes the next step of EBERTLANG’s international growth strategy. EBERTLANG is consistently implementing this strategy under the leadership of the two managing directors Philip Weber and Marcus Zeidler.

“Innosoft is an excellent addition to the EBERTLANG Group both geographically and with regard to the focus on MSPs. Now that we have four regional subsidiaries, we have taken a huge step toward achieving our goal of creating a pan-European VAD group under one roof,” explains Philip Weber, CEO of EBERTLANG.

Erik Kuhlmann, CEO of Innosoft says, “We are very happy that with Innosoft now being part of the EBERTLANG Group, we have the opportunity to work together with new colleagues in Europe, to exchange ideas with them and to learn from one another. We look forward to working with the teams in Germany, Switzerland, and Italy to take the MSP offering for resellers to the next level.”

“We are pleased that with the Innosoft team we were once again able to gain the trust of the company’s founders, who see teaming up with our very dynamically growing portfolio company EBERTLANG as the most attractive option for the further development of their company,” commented Florian Wiemken, Partner and Managing Director at HQ Equita, also with a view to the acquisition of the likewise owner-managed distributor ACHAB in Milan, Italy.

Transnational focus on managed services

“In the wake of the synergies our acquisitions have created, our goal is clear: to leverage our respective strengths so as to further optimize our offering and portfolio to meet the individual needs of each channel. In addition, our common focus regarding infrastructure and security solutions with a concentration on MSPs will continue to be a guarantee for clear positioning and strong, sustainable growth of the group in the future,” says EBERTLANG CFO/COO Marcus Zeidler.

“Innosoft has made a name for itself in the Nordic region, primarily as a pronounced MSP specialist, and will be a huge asset to all our other companies and markets due to its outstanding service and expertise regarding MSP business processes and automation,” adds Weber.


Advisor credentials of the transaction

HQ Equita and EBERTLANG were advised on the transaction by law firms Watson Farley & Williams and Setterwalls (legal, tax, structuring), CA Strategy Consultants (CDD), Alvarez & Marsal (FDD), Skeppsbron Skatt (TDD) and MSLAW (financing documentation).


About Innosoft

Innosoft AB is one of the leading value-added distributors of software solutions for MSPs and system providers in the Nordic region. Innosoft works closely with its partners, utilizing its expertise as well as innovative technologies to help them become more efficient and thus more profitable, with operations, monitoring, automation, and security being their main focus. Founded in 2011, Innosoft is based in Stockholm, Sweden, and serves approximately 350 partners throughout the Nordic region.



EBERTLANG has focused on software distribution for IT professionals since its foundation in 1995. Today, the company is one of the leading value-added specialist distributors in Europe. In addition to providing traditional distribution services and access to around 25,000 specialized IT professionals, of which around 19,000 are located in the DACH region (Germany, Austria, Switzerland) and approximately 6,000 in Italy, EBERTLANG also offers support to software manufacturers for new product launches, software localization, and the development of accompanying marketing and distribution strategies. This helps to ensure constant growth in brand awareness and corresponding sales growth for manufacturers. EBERTLANG’s comprehensive service offering ranges from training for resellers and users to audits and on-site integration, which are also carried out in cooperation with the company’s own partners in each respective channel. I I


About HQ Equita

The HQ Equita team primarily supports owner-managed medium-sized companies in the strategic orientation and growth of their business. Since 1992, HQ Equita has developed into an established and trustworthy partner for medium-sized businesses. Around 1 billion euros have been invested in 37 small and medium-sized enterprises in German-speaking countries during this time. HQ Equita is holding a majority stake in EBERTLANG since 2019.


Deal-Team HQ Equita
Florian Wiemken – Partner | Managing Director
Christine Weiß – Partner | Managing Director
Vincenz Heidenreich – Investment Associate


Contact HQ Equita:
Jan Herwig
Partner I Recht und Investor Relations
+49 6172 9441 227


Philip Weber
+49 6441 67118 600