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September 28, 2020

Dr. Annette Horváth appointed as new CEO of WPT

Hamburg, September 25, 2020 – WELL PLUS TRADE GmbH (‘WPT‘), the Hamburg-based specialist for protein-based sports nutrition and nutritional concepts, has appointed a new CEO. Effective as of October 1, 2020, Ms. Annette Horváth will lead WPT’s further development. The renowned innovation and internationalization expert for consumer goods combines extensive management experience and in-depth industry knowledge. Previously, Ms. Horváth was CEO of the Danish fruit and nut bar supplier RAWBITE. The 44-year-old succeeds Mr. Thomas Weiß (64) who will chair the WPT advisory board.

Matthias Tabbert, Partner at HQ Equita, the majority shareholder of WPT: ‘We are delighted that our portfolio company WPT has appointed Ms. Horváth as new CEO. In her previous positions at among others RAWBITE, she demonstrated her innovation and brand expertise. We are looking forward to a successful cooperation to further develop WPT nationally and internationally. We would like to thank Mr. Weiß for his substantial contribution to WPT’s development and are glad that he will continue to actively support the group with his deep consumer goods and retail expertise as chairman of the advisory board.’

Thomas Weiß: ‘With the relaunch of Power System and the introduction of the new brand Enjoy we were able to win momentum in recent months and adapted to the dynamic market conditions. I would like to congratulate Ms. Horváth on her new role and wish her and the entire WPT team every success for the future.’

Ms. Horváth is looking forward to the entrepreneurial role: ‘Particularly in today’s times consumers are recognizing the importance of an active lifestyle and a balanced diet. The market for protein-based sports nutrition is developing dynamically. I am therefore very pleased to be working with the WPT team to innovatively develop our brands and portfolio.’


WELL PLUS TRADE, based in Hamburg, Germany, is a company that specializes in the development, marketing and distribution of products relating to fitness and dieting. The aim is to support end consumers in achieving their individual sports and health goals with WPT products of the Power System, Power System Enjoy and SedVital brands, as well as various private label products. To this end, WPT develops specially designed product concepts for the optimal success of its consumers.